Archive for the ‘Online Marketing’ Category

New Logicia Website for 2010

Thursday, January 14th, 2010

In the final stages of design, the new Logicia website is penciled in for launch in the next few days to coincide with the new year and our goals and developments.

Along with a new-look, the website has been redesigned to be simpler and easier to navigate.

When you see the new site, any feedback and suggestions would be most welcome.

UK Online Advertising Overtakes TV Advertising

Saturday, January 2nd, 2010

A number of sources (see http://news.bbc.co.uk/1/hi/business/8280557.stm and http://www.guardian.co.uk/media/2009/sep/30/internet-biggest-uk-advertising-sector) have recently reported on findings that online advertising has overtaken TV advertising in the UK.

Although this has been a growing trend for some time now, many in the industry had not expected online advertising to overtake TV advertising until late 2010.

It’s likely that the current economic climate has contributed to accelerating the process.  Businesses looking to make more effective use of their marketing budgets, increasingly look to be taking advantage of the increased value, accountability and measurability of online advertising such as email marketing, display ads and of course search marketing.